• Experience
• Service Design Intern
• Graduate Teaching Assistant
• UX & Service Design Intern
• Graduate Research Assistant
• Marketing Specialist
• Design Consultant
• Marketing Coordinator
• Education
• Georgia Institute of Technology
• University of Florida
• Pontifícia Universidade Católica do Rio de Janeiro
• Skills
• Style variables
• Adding forms to your site

Experience

Service Design Intern

Amtrak, Atlanta, GA — May 2023 - Present

Skills: Customer Journey Mapping · Journey Management · Customer Experience · Market Research · User-centered Design · Framework · Design Strategy · Journey-Centric Framework · Figma (Software) · TheyDo (Journey Management Platform)

Graduate Teaching Assistant

Georgia Institute of Technology, Atlanta, GA — Aug 2022 - May 2023

• Graduate Teaching Assistant for ID6216 - Service Design, Brand, & Value Creation

Skills: Customer Journey Mapping · Journey Management · Customer Experience · Market Research · User-centered Design · Framework · Design Strategy · Journey-Centric Framework · Figma (Software) · TheyDo (Journey Management Platform)

UX & Service Design Intern

NCR Corporation, Atlanta, GA — May 2022 - Aug 2022

• Collaborate with UX/UI leads, Product Managers, Software Engineers, and Accessibility Strategists to design a better retail experience, specifically around offer tracking.
• Applied Service Design and Design Thinking principles to research, co-facilitate workshops, and interview stakeholders to create a user-centered approach to enterprise-level Journey Management and its scalability under the Experience Design & Strategy team.

Graduate Research Assistant

Georgia Institute of Technology, Atlanta, GA — Aug 2021 - May 2022

• Graduate Research Assistant for Dr. EunSook Kwon’s Design curriculum and industry study, focusing on conducting ongoing quantitative and qualitative research and competitive analysis, with the goal of designing a system of documentation and identifying key areas of improvement where an interdisciplinary pedagogy approach can benefit from innovative technology, university resources, and industry-sponsored projects.

Marketing Specialist

New York Ave, Deland, FL — Aug 2017 - Jul 2021

• UX/UI - Research, develop informational hierarchy, design wireframes, user flows, and high-fidelity interface designs for improved functionality and CX, while reducing website bounce rates and prioritizing user needs.
• Marketing - Design visuals, content hierarchy, and manage over 45 automation campaigns with holistic landing pages across various platforms focused on KPI optimization. Develop stringent processes documentation on each campaign for continuous service expansions.
• Strategy - Execute digital strategy across various media types and campaigns to provide unified communication that supports client’s brand.

Design Consultant

Defiende Venezuela, Caracas, Venezuela — Jan 2017 - Jul 2017

• Translated statistical data to visually digestible content - trained communication interns to apply information design to other marketing campaigns.
• Designed visuals and multimedia assets for international communication campaigns and webpage. Led the design of the brand guidelines to increase brand recognition.

Marketing Coordinator

Plan País, Gainesville, FL — Jan 2016 - Jan 2017

• Marketing - Conducted market analysis, developed cohesive digital efforts (social media, paid ads, email campaigns) for event fundraising. Designed graphics and promotional copy.
• Finance - Created financial presentations and sponsorship packages. Ensured contract compliance, supervised billing/status reports.

Education

Georgia Institute of Technology

Master of Industrial Design — Aug 2021 - May 2024 Management of Technology Certificate — Aug 2021 - May 2024

University of Florida

BS in Business Administration, Marketing — Aug 2011 - May 2016 BA in International Studies, LATAM — Aug 2011 - May 2016

Pontifícia Universidade Católica do Rio de Janeiro

Portuguese Language (ILR Level 3) — 2014

Skills

Style variables

:root {
	  /* DATABASES */
    --collection-card-content-padding: 16px !important;
    --collection-card-border-radii: 12px !important;
    --collection-card-gap: 16px !important;
    --collection-card-cover-height-large: 380px !important;
    --collection-card-icon-display: none !important;
    --collection-card-title-size: 1.1rem !important;
    --callout-border-radii: 8px !important;
		/* IMAGES */
    --image-border-radii: 8px !important;
    /* COLORS */
    --header-dots: #E1E1E1; 
    --color-text-gray: #767572 !important;
    --primary-color: #F46E6F !important;
    --secondary-bg: #F8F8F8 !important;
    --color-text-default: #65635C;
    --body-text-default: var(--color-text-default) !important;
    --heading-text-default: #3D3C35 !important;
    --color-text-default-light: #55534B !important;
    --color-bg-default: #FFFFFF !important;
    --color-border-default: #EFEFEF !important;
    --color-ui-hover-bg: #efefef !important;
    --color-card-bg: #ffffff !important;
    --color-card-bg-hover: #FCFCFC !important;
    --color-calendar-weekend-bg: #f7f6f3 !important;
    --color-checkbox-bg: #2EAADC !important;
    --color-code-bg: #F8F8F8 !important;
    --color-checkbox-bg: #000 !important;
    --link-text-color: #000 !important;
    /*CTA BUTTON */
    --cta-border-radii: 40px !important;
    --cta-bg-color: #F8F8F8 !important;
    --cta-bg-hover-color: #111 !important;
    --cta-text-color: #262329 !important;
    --cta-text-hover-color: #ffffff !important;
    --color-bg-gray-light: #F8F8F8 !important;
    /*SCROLLBARS */
    --scrollbar-background-color: #FFFFFF !important;
    --scrollbar-thumb-color: #EEEEEE !important;
    --scrollbar-border-color: #FFFFFF !important;
    /* LAYOUT */
		--layout-border: 1px !important;
    --container-width: 800px !important;
    --cover-max-height: 290px !important;
}

Adding forms to your site