Marketing & Design Specialist
Sheegog Contracting Box
YOUR PROJECT DOESN’T HAVE TO PUT YOU IN A BOX
Roofing and reconstruction companies in Florida take multiple hits a season due to the ill-intentioned contractors that sell roofs without licenses, experience, or care. Inspired by modern and bold design, this brand design aimed to exemplify trust, experience, and multi-discipline.
THE CHALLENGE
The roofing and construction industry in Florida often suffers from malpractice due to its low barrier to entry, especially following hurricanes. In this challenging environment, Sheegog Contracting sought to differentiate itself by creating a brand that instantly conveyed trust and extensive experience to homeowners. They needed their brand to stand out as a beacon of reliability and professionalism amidst a sea of questionable competitors.
THE OUTCOME
Sheegog Contracting successfully established a brand that embodies trust, experience, and a wide range of expertise. This cohesive brand identity not only highlights their diverse skillsets but also mirrors their strong leadership and company culture. As a result, the Sheegog brand is immediately recognized by homeowners as a reliable and experienced partner in the roofing and construction industry in North and Central Florida.
BRAND IDEATION
Exploration
Balancing the needs of Sheegog Contracting and their end-users, the homeowners, guided our design exploration. We defined the problem by empathizing with both Sheegog and their clients. This comprehensive perspective led to brand ideations that emphasized Sheegog's strengths and distinctly contrasted with their competitors' identities.
Pattern & Construction
When constructing the identity, it was crucial to consider the overall brand holistically. How could the brand's unique traits be applied to marketing collateral, sales materials, and the website experience? For Sheegog Contracting, incorporating patterns into their brand was a key differentiator.
Typography & Colors
Final Design
The main creative platform was to portray Sheegog's multi-skilled services. This was achieved by selecting a typeface that conveyed strength and security, reflecting their diverse capabilities.
Symbolism
The icon's 45-degree roof incline established the core identity, featuring solid walls, a horizontal foundation, and symbols for wind and sun rays. Progressive elements included monospace typography with bold, tall styles and rounded corners, balancing strength and care.
Brand Reception
The feedback loop between the agency and Sheegog focused on the client's goals of trust, experience, and multi-discipline, though it didn't involve end-users. Mockups effectively represented the brand, showcasing how visuals, patterns, typography, and symbols united across various objects.
Packaging
The project concluded with a memorable package featuring the creative message, "Thirsty to learn more?" Inside, potential homeowners needing a new roof received a metal water bottle.