Experience
Graduate Research & Teaching Assistant
Georgia Institute of Technology, Atlanta, GA — Aug 2021 - Present
- Aug 2023 - Present: Graduate Teaching Assistant for ID6001 - Human-Centered Design
- Aug 2022 - May 2023: Graduate Teaching Assistant for ID6216 - Service Design, Brand, & Value Creation
- Aug 2021 - May 2022: Graduate Research Assistant for Dr. EunSook Kwon’s Industrial Design curriculum and industry study, focusing on conducting ongoing quantitative and qualitative research and competitive analysis, to design a system of documentation and identify key areas of improvement where an interdisciplinary pedagogy approach can benefit from innovative technology, university resources, and industry-sponsored projects.
Skills: Design Research · Project Management · User-centered Design · Servant Leadership · Rapid Prototyping · Journey Mapping · Journey Management · Market Research · Figma (Software) · TheyDo (Journey Management Platform) · Qualtrics (Software)
Service Design (Innovation) Intern
Amtrak, Atlanta, GA — May 2023 - Nov 2023
- Led the user research planning, research methods, and execution for unionized workers at a historic train station, analyzing results to provide crucial insights for sustainability practice improvements.
- Collaborated in developing the Journey Management structure, governance, and taxonomy, facilitating its adoption across various departments to align and enhance the passenger and employee experience.
- Co-led user research activities for the blind and low-vision community that ride Amtrak and other multimodal ways of transportation, contributing to creating more accessible and inclusive services.
Skills: Customer Journey Mapping · Design Thinking · Journey Management · Customer Experience · Market Research · Critical Thinking · User-centered Design · Design Strategy · Research Documentation · Journey-Centric Framework · Figma (Software) · TheyDo (Journey Management Platform)
UX & Service Design (Experience Design & Strategy) Intern
NCR Corporation, Atlanta, GA — May 2022 - Aug 2022
- Collaborate with UX/UI leads, Product Managers, Software Engineers, and Accessibility Strategists to design a better retail experience, specifically around offer tracking.
- Applied Service Design and Design Thinking principles to research, co-facilitate workshops, and interview stakeholders to create a user-centered approach to enterprise-level Journey Management and its scalability under the Experience Design & Strategy team.
Skills: Facilitation · Customer Journey Mapping · Design Thinking · Journey Management · Customer Experience · Product Design · Competitive Analysis · UX Research · Workshop Facilitation · Project Documentation · Figma (Software) · TheyDo (Journey Management Platform)
Marketing Specialist
New York Ave, Deland, FL — Aug 2017 - Jul 2021
- UX/UI - Research, develop informational hierarchy, design wireframes, user flows, and high-fidelity interface designs for improved functionality and CX, while reducing website bounce rates and prioritizing user needs.
- Marketing - Design visuals, content hierarchy, and manage over 45 automation campaigns with holistic landing pages across various platforms focused on KPI optimization. Develop stringent process documentation on each campaign for continuous service expansions.
- Strategy - Execute digital strategy across various media types and campaigns to provide unified communication that supports client’s brand.
Skills: Marketing Strategy · Digital Strategy · Wireframes · Email Automation · Website Design · Information Architecture · Process Flow Documentation · Process Automation
Design Consultant
Defiende Venezuela, Caracas, Venezuela — Jan 2017 - Jul 2017
- Translated statistical data to visually digestible content - trained communication interns to apply information design to other marketing campaigns.
- Designed visuals and multimedia assets for international communication campaigns and webpage. Led the design of the brand guidelines to increase brand recognition.
Marketing Coordinator
Plan País, Gainesville, FL — Jan 2016 - Jan 2017
- Marketing - Conducted market analysis, developed cohesive digital efforts (social media, paid ads, email campaigns) for event fundraising. Designed graphics and promotional copy.
- Finance - Created financial presentations and sponsorship packages. Ensured contract compliance, supervised billing/status reports.
Education
Georgia Institute of Technology
Master of Industrial Design — Aug 2021 - May 2024 Management of Technology Certificate — Aug 2021 - May 2024
Relevant courses: Service Design & Value Creation; UX Survey Design, Integrated Electronics; Human-Computer Interaction; Design Interactive Environments
University of Florida
BS in Business Administration, Marketing — Aug 2011 - May 2016 BA in International Studies, LATAM — Aug 2011 - May 2016
Pontifícia Universidade Católica do Rio de Janeiro
Portuguese Language (ILR Level 3) — 2014
- Experience
- Graduate Research & Teaching Assistant
- Service Design (Innovation) Intern
- UX & Service Design (Experience Design & Strategy) Intern
- Marketing Specialist
- Design Consultant
- Marketing Coordinator
- Education
- Georgia Institute of Technology
- University of Florida
- Pontifícia Universidade Católica do Rio de Janeiro